Web Pages That Suck presents the biggest web design mistakes in 2004 learn usability and good Web design by looking at bad Web design
Web Pages That Suck presents the biggest web design mistakes in 2004 learn usability and good Web design by looking at bad Web design: " I learned quickly that business executives didn't care about usability testing or information design. Explaining the importance of these areas didn't get us any more work. Instead, when we're in front of executives, we quickly learned to talk about only five things:
1. How do we increase revenue?
2. How do we reduce expenses?
3. How do we bring in more customers?
4. How do we get more business out of each existing customer?
5. How do we increase shareholder value?
Notice that the words 'design', 'usability', or 'navigation' never appear in these questions. We found, early on, that the less we talked about usability or design, the bigger our projects got. Today, I'm writing a proposal for a $470,000 project where the word 'usability' isn't mentioned once in the proposal.
When we work with teams, we teach them to follow the money and look for the pain. Somewhere in your organization, someone is feeling pain because they aren't getting the answers they want to one of the questions above.
I'm using these quotes only to show you the silliness of falling in love with web design belief systems. Unfortunately, while this attitude will may get you business, it is still Mistake #1 -- the organization is trying to solve its problems rather than the customers' problems."
1. How do we increase revenue?
2. How do we reduce expenses?
3. How do we bring in more customers?
4. How do we get more business out of each existing customer?
5. How do we increase shareholder value?
Notice that the words 'design', 'usability', or 'navigation' never appear in these questions. We found, early on, that the less we talked about usability or design, the bigger our projects got. Today, I'm writing a proposal for a $470,000 project where the word 'usability' isn't mentioned once in the proposal.
When we work with teams, we teach them to follow the money and look for the pain. Somewhere in your organization, someone is feeling pain because they aren't getting the answers they want to one of the questions above.
I'm using these quotes only to show you the silliness of falling in love with web design belief systems. Unfortunately, while this attitude will may get you business, it is still Mistake #1 -- the organization is trying to solve its problems rather than the customers' problems."
posted by Slade at 9:41 AM
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